WHO WE ARE

The Practical Community in Business Model (PCBM) is an activity of the Strategy Center linked to the Strategy Reference Center (CREST) from Fundação Dom Cabral. Professor Fabian Salum founded the Practical Community in 2017 as an open group which gathers companies’ key leaders and scholars to explore, build, and share relevant knowledge about Business Model. In periodic meetings, the group combines two avenues for collaboration: academic and practical. Professors and researchers explore and support the debate derived from both academic and practitioner field. Companies’ key leaders engage the discussion with their experiences in designing and changing their Business Models. Thus, the Practical Community provides a unique opportunity to build and share knowledge applied to real-life situations.


The community addresses important issues such as Business Model implementation, customer interface, competitive advantage, and value creation. Participants join the conversation through the meetings and website resources. They also get access to all community’s publications (cases, articles, and reports).

 

Contact us today and know how to be part of it!

PCBM TEAM

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Prof. Fabian Salum

Founder of  PCBM 

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Prof. Paulo Vicente Alves 

Founder of PCBM 

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Prof. Karina Coleta

Researcher of PCBM

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Gabriel Andrade

Researcher of  PCBM 

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Prof. Lívia Barakat

PCBM Team

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TEACHERS AND RESEARCHERS

INVITED

Prof. Cyntia Calixto

FGV

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Dalila Pereira

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Felipe Dal Belo

USP

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Prof. Humberto Brea Solis

Skema Business School

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Prof. Humberto Lopes

PUC Minas

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Prof. Joan E. Ricart

IESE

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Prof. Michel Fleuriet

Consultant

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Prof. Paulo Almeida

FDC

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Prof. Victor M. Gonzalez

ITAM

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The Practical Community in Business Model is an initiative from Fundação Dom Cabral.
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